Congratulations to Tourism Ireland for its outstanding performance marketing the island of Ireland in the past two years. Ireland is ranked at number three in the world, out of 136 countries, for ‘effectiveness of marketing and branding to attract tourists,' according to the World Economic Forum's recent Travel & Tourism Competitiveness Index 2017.
Ireland moved up two slots from its 5th place ranking in 2015.
Niall Gibbons, CEO of Tourism
said: “I am really pleased to see that Ireland has moved up to third
position in the world for tourism marketing and branding.
The international tourism marketplace is an extremely competitive one and we
are constantly looking at innovative and engaging ways to reach potential
holidaymakers, to ensure the stands out
from other destinations.” island
Find out about visiting Ireland here.