Tourism Ireland Targets North America to grow tourism to Ireland in 2020

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Tourism Ireland,which markets the island of Ireland as a holiday and business destination, recently launched its 2020 North American marketing plans to a group of American-based tour operators, travel agents and travel journalists. 

The focus on North America marks a continuation of Tourism Ireland's successful efforts to grow the market in recent years.  In fact, Tourism Ireland plans to surpass the 2019 performance, and to grow  visitation and direct spending by North American visitors by an additional 4% in 2020.  To do that it must attract 2.13 million visitors who will generate 1.96 billion pounds in spending.

One of the premier Irish destinations in 2020 is Galway City, which has been named as the European Capital of Culture.  Tourism Ireland will highlight the city and county’s enormous depth of art and culture as well as its world-class festivals, culinary riches and illustrious history and heritage.

In addition, TI’s global campaign will focus on some of Ireland’s less-visited attractions such as Trim Castle, the Waterford Greenway, the Irish emigration Museum and Rathlin Island.

Tourism Ireland CEO Niall Gibbons, speaking at the launch of the campaign in New York City, said, “In 2019, we welcomed over 2m North American visitors to the island of Ireland, delivering revenue of around €1.89bn for the economy. Looking to the year ahead, we are confident that our strategy will deliver further growth. We are placing a strong focus on spreading overseas tourism business more evenly around the entire island and encouraging more people to visit in the off-season. We look forward to welcoming more of our great friends from North America this year and in the years to come.”

Tourism Ireland’s Head of North America and Australia Alison Metcalfe said,  “We have a very clear focus for the year ahead and that is to deliver a +4% increase in visitor numbers and +4% increase in revenue from North America. We will achieve this by working in close collaboration with our Irish and American tourism partners and by rolling out an extensive program of high impact campaigns and promotions which will target those consumers with greatest potential to travel to the island of Ireland.”

For more about visiting Ireland, go to Ireland.com. 


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