Irish Massachusetts

There are great times ahead, times when you can wrap yourself up in the warmth of home. When you can enjoy the things that matter most from reconnecting with family and friends to immersing yourself in the beauty of those crashing coastlines and green patchwork fields. When the time is right, an especially warm welcome awaits you on the island of Ireland. Ireland.com

This week Tourism Ireland shared its plans for restarting overseas tourism in 2021 at a virtual event, called ‘Ready for Recovery’,  attended by hundreds of tourism companies from around the island of Ireland and overseas.   After a devastating 2020 – with COVID-19 causing havoc for the travel and tourism industry across the globe – 2021 will see the restart of international travel. Tourism Ireland is actively planning for that restart. The organisation has a three-phase plan to restart, rebuild and ultimately redesign demand. The priority for next year will be to RESTART tourism to the island of Ireland. Right now, Tourism Ireland is planning a significant kick-start campaign, which will be launched when the time is right, possibly around St Patrick’s Day 2021 – to drive bookings and revenue for tourism businesses. It will deliver a very clear ‘book now’ message to create demand for summer holidays here, in order to save businesses and create jobs.   Minister for Tourism...