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Saturday, December 1, 2018

Tourism Ireland Launches "Fill Your Heart with Ireland" Campaign in 2019

Tourism Minister Shane Ross; Niall Gibbons, CEO of Tourism Ireland; and Joan O'Shaughnessy, Chairman of Tourism Ireland, at the Dublin launch of Tourism Ireland's 2019 marketing plans.

Tourism Ireland is launching an ambitious new marketing campaign in 2019 entitled 'Fill Your Heart with Ireland,' targeting 20 markets around the globe, including the United States.  The campaign includes TV, cinema, print, outdoor and online ads, as well as content for social platforms. The campaign will feature less visited attractions and locations and aims to attract visitors all year round.

Sustainability is the watchword for Tourism Ireland, heading into 2019 and beyond. The organization will place a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons. 

The campaign was unveiled to tourism leaders in Dublin and Belfast last week. 

“We are heading into 2019 in a position of some strength, based on the success of 2018,” said Gibbons. “Our aim is to spread this success throughout the year and around the entire island of Ireland – ensuring we maintain our renowned welcome and superb visitor experience.

Gibbons described the ‘Fill Your Heart with Ireland’ campaign as “a great opportunity to drive continued growth to the regions next year and to encourage visitors to travel off-peak. It will feature locations that have been less visited by overseas visitors and will also highlight outdoor activities like cycling, walking and kayaking. We are confident that our new campaign will set the island of Ireland apart from our competitor destinations and help deliver another record year for overseas tourism in 2019.”

Tourism Ireland is also re-developing its entire suite of websites, which attracts more than 20 million visits a year, to ensure its digital marketing continues to be ‘best in class’ in the 2020s. The new technology will also allow Tourism Ireland to re-target visitors and potential visitors with personalized messages and offers, designed to appeal to their specific interests.

Tourism Ireland was formed 20 years ago as a result of the Good Friday Agreement, and was the first all-island agency to form a collaboration between the Republic of Ireland and Northern Ireland. 

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