The Boston Celtics - Green Uniforms, Shamrocks and Lucky the Leprechaun

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In 2023, the beloved Boston Celtics are deep into the playoffs, having defeated the Philadelphia 76s and now taking on the Miami Heat.    See the playoff schedule here. 


Many people wonder why the Boston Celtics wear shamrocks on their green uniforms and have a giant leprechaun smoking a pipe as their team logo. And why the team mascot is a guy named Lucky who looks like he stepped out of a box of Lucky Charms?

According to the Boston Celtics’ official website, the name came about in 1946 when owner Walter Brown started the team. He and his public relations guy, Howie McHugh, were throwing out potential nicknames, including the Whirlwinds, Unicorns and Olympics.

It was Brown who had the epiphany, saying, “Wait, I’ve got it – the Celtics. The name has a great basketball tradition from the old Original Celtics in New York (1920s). And Boston is full of Irishman. We’ll put them in green uniforms and call them the Boston Celtics.”

Red Auerbach, the now legendary coach of the early Celtics, then commissioned his brother Zang, a graphic designer in the newspaper business, to come up with the famous Celtics logo in the early 1950s. The logo manages to include all of the iconic depictions of the Irish in America that were standard in the 1950s: a leprechaun covered in shamrock clothing and a bowler hat, smoking a pipe, holding a shillelagh and sporting a mischievous grin!

The logo is said to have brought the Celtics good luck, since they won their first championship in 1957, so it has remained. 

Photo Courtesy of Boston Celtics Facebook

Find details on The Shamrock Foundation, a charitable organization run by the Boston Celtics. 

For more information on Irish-American history and heritage visit IrishHeritageTrail.com. For current Irish cultural activities visit 
IrishBoston.org.


For more about the Boston Celtics, visit NBA.com/celtics/



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