Tourism Ireland rolls out its new Green Button campaign
Tourism Ireland has launched a major promotional campaign to boost travel to the island of Ireland, urging US travelers to press the ‘Green Button’ and book a vacation to Ireland in the coming months. Visitors are being invited to feel the power of nature along Ireland’s majestic Wild Atlantic Way, reach back in time and connect with the past in Ireland’s Ancient East, and enjoy epic landscapes and the warm spirit of the locals in Northern Ireland. The ‘Green Button’ campaign carries a very clear ‘book now’ message, creating a commitment to travel by pressing a green button – green being the color of ‘go’ and the color universally connected with the island of Ireland. Iconic attractions and spectacular scenery are front and center in the campaign, including Dublin’s Trinity College and Guinness Storehouse, Belfast’s Titanic museum, and stunning sights such as the Giant’s Causeway in County Antrim and the Cliffs of Moher in County Clare – all driving to www.Ireland.com ...