Tourism Ireland + Shannon Airport Group Visit Boston to Promote Ireland's Wild Atlantic Way and the Airport's Pre-Clearance Program

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Alison Metcalfe, Tourism Ireland

On Thursday, September 15, Tourism Ireland led a delegation from The Shannon Airport Group to Boston to share the latest details on exploring Ireland's Wild Atlantic Way, while also extolling the ease of access through Shannon Airport.  The delegation also visited New York. 

The visit to the United States by The Shannon Group is part of a $1 million campaign to drive business from New York, New Jersey and Boston in to Shannon Airport, which currently offers daily non-stop transatlantic flights to Boston's Logan International Airport,  John F. Kennedy International Airport in New York  and NY Newark on Aer Lingus and United.


Companies Visiting Boston 

Irish partners joining The Shannon Airport Group on this trip included Adare Manor Hotel & Golf Resort, Burren Ecotourism Network, Caherconnell Fort & Sheepdog Demonstrations, The Doolin Ferry Co, Shannon Heritage and The Savoy Hotel, Limerick.

Alison Metcalfe, Tourism Ireland’s Executive Vice President, North America and Australia/NZ, said the marketing campaign "will run across digital and social channels supported by digital outdoor billboards in New York, Boston and New Jersey through November. 

“We know from our research that there is significant pent-up demand among travelers to return to the island of Ireland and we look forward to communicating with consumers, and our trade partners in the US, the great experiences and the warm welcome that awaits the length and breadth of the Wild Atlantic Way,” she said.   

A key benefit of flying in and out of Shannon Airport is US Customs and Border Protection (CBP) Pre-clearance program, which allows visitors to return to the US as domestic passengers, making it easier to return to the United States from Shannon is easier than ever. 

The airport’s newly-introduced security screening technology abolishes the 100ml rule, eliminating the need to remove liquids, gels and electronics from cabin bags. In addition, the airport operates a combined TSA/EU checkpoint which means only one security check is required.  Shannon is the only airport in the world to have this system in place.


Mary Considine, The Shannon Airport Group

Mary Considine, CEO of The Shannon Airport Group, called Shannon Airport "the life blood of our region, and we are proud of the role we play in supporting the business, aviation and tourism sectors that are so vital to the regional and national economy."   She called the region "a thriving, connected place to live, work, learn and spend vacation time. We look forward to continuing our special relationship with the US and reconnecting with our American friends and offering them the warmest of Irish welcomes and the travel and vacation experience of a lifetime.”

A short drive to Limerick, Shannon airport is also less than 90 minutes from the cities of Galway and Cork. Its hinterland boasts destination highlights such as Bunratty Castle and Folk Park, Knappogue Castle and Skellig Michael – a UNESCO World Heritage site. It includes some of Ireland's most stunning destinations, such as the Cliffs of Moher, The Burren and the Ring of Kerry.  

Shannon Airport is also conveniently located near some of Ireland’s leading luxury accommodations including Dromoland Castle, Gregans Castle, and the Park Hotel Kenmare.   Top culinary landmarks include the Burren Smokehouse, The Wild Honey Inn, and Aniar, a Michelin Starred restaurant located in Galway’s West End.

Shannon is also a superb entry point to tee it up at some of the finest golf courses in the world at Lahinch, Ballybunion, Doonbeg, Tralee and Adare Manor. The stunning property at Adare Manor will host the Ryder Cup in 2027, while the upcoming KPMG Women’s Irish Open will take place at Dromoland Castle.

In addition to golf, the region is a hotbed for sports, including hurling, gaelic football and rugby. Limerick is the current All-Ireland Hurling champions and no visit to this area is complete without catching a Munster Rugby game at Thomand Park or checking out the newly opened ‘Irish Rugby Experience’ in Limerick city.


For information on traveling to Ireland please visit www.ireland.com

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