FIFA WORLD CUP 26TM, THE WORLD’S BIGGEST SINGLE SPORTING EVENT, IS COMING TO BOSTON IN 2026

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We Are Boston was unveiled today as Boston’s Host City Brand for the FIFA World Cup 26 TM, marking a major milestone on the road to the fourth FIFA World CupTM hosted in the city, including one previous men’s edition (’94) and two editions of the women’s tournament (’99 and ’03).

The We Are Boston creative vision celebrates a vibrant city steeped in over 400 years of history, driven forward by a pioneering spirit rooted in the birth of the American Revolution that has fostered a hub of innovation, creativity, and culture that spans a diverse tapestry of 23 distinct neighborhoods.

Boston’s Official Host City Brand was revealed at a special launch at Big Night Live in Boston on Thursday, May 18. Robert Kraft, chairman & CEO of the Kraft Group and honorary chairman of the 2026 World Cup United Bid Group, Jonathan Kraft, president of the Kraft Group, Martha J. Sheridan, president and CEO of Meet Boston, and Brian Bilello, president of Boston Soccer 2026 and the New England Revolution, were joined by Massachusetts Governor Maura Healey, Lieutenant Governor Kim Driscoll, Boston Mayor Michelle Wu, and Massachusetts State Representative Aaron Michlewitz (3rd Suffolk District) to unveil the city’s official brand and celebrate Boston’s rich soccer history and the cultural and economic significance of the FIFA World CupTM returning to Boston.

In June 2022, FIFA named Boston as one of the 16 Host Cities selected to host FIFA World Cup 26TM, marking the return of the world’s biggest sporting event to the city. Boston will also host fan fests throughout the city, providing fans with or without match tickets the opportunity to engage and enjoy a festival atmosphere with fans from around the world. The Boston Consulting Group’s research has estimated that Boston can expect an estimated 450,000 global visitors, with a projected net economic impact of up to $500 million.

“Boston is truly the world’s gateway to the United States and New England. The FIFA World Cup’s return to our great city in 2026 is another tremendous opportunity to show many thousands of visitors from around the globe, and millions more watching from home, why Boston is one of the world’s premier destinations to visit or live,” added Martha J. Sheridan, President and CEO of Meet Boston. “We Are Boston perfectly embodies this city’s pride in our history, defiant spirit, innovation, and of course, our passion for sports and soccer especially.”

FIFA World Cup 26™ will be the largest to date, with 104 matches across three countries featuring 48 teams from around the world. Boston boasts a rich history of international soccer including three previous editions of soccer’s men’s and women’s premier global tournament. Foxborough was home to the 1994 FIFA World CupTM, including a historic quarterfinal match between Spain and Italy, before also hosting the FIFA Women’s World CupTM in 1999 and 2003. Foxborough has also played host to numerous historic World Cup Qualifiers for the United States Men’s and Women’s National Teams.

Additional details including the tournament schedule, number of games to be hosted in Boston, and ticketing information will be made available by FIFA in the future. Follow @FWC26Boston on Instagram, Twitter, and TikTok, or visit BostonFWC26.com, for all the latest updates.

Follow @FWC26Boston on Instagram, Twitter, and TikTok, or visit BostonFWC26.com, to stay current on Boston’s preparations to host FIFA World Cup 2026TM and upcoming key dates. The launch of We Are Boston followed FIFA’s launch of the Official Brand and Emblem of the FIFA World Cup 26TM at a special event in Los Angeles on May 17. For more, visit FIFAWorldCup.com or search #WeAre26 on any social media platform.

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