Governor Deval Patrick Announces New International Tourism Outreach in Massachusetts

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Governor Deval Patrick announced today that Massachusetts' tourism industry was increasing its international tourism outreach by partnering with Brand USA, a new federal marketing program that campaigns aggressively to bring more international tourists to the United States.

Governor Patrick made the announcement at the 25th Governor's Conference on Travel & Tourism, which was held at The Big E Eastern States Exposition in West Springfield.  Over 400 tourism leaders from around the state attended the conference.


Here is a video courtesy of WWLP- 22 News in Chicopee:



Massachusetts is targeting tourist markets in Canada, Germany, United Kingdom and Japan, as well as emerging tourist markets like China, India and Brazil, according to Betsy Wall, head of the Massachusetts Office of Travel & Tourism.

Brand USA will add 30% to whatever money Massachusetts spends, giving the state an added boost to attract international visitors, who tend to spend more per day, take longer vacations, and buy more souvernirs than domestic tourists, according to research by the US Commerce Department.

Brand USA is an outcome of the US Travel Promotion Act, which President Barack Obama signed into law in March 2010. 

Also attending the Governor's Conference on Travel & Tourism were Lt. Governor Tim Murray;  State Senator Eileen Donoghue and State Representative Sarah Peake, co-chairs of the Joint Committee on Tourism, Arts and Cultural Development; and Greg Bialecki, Secretary of Housing and Economic Development. 

For year round information on travel to Massachusetts, visit MassVacation.com.

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