Governor Deval Patrick Announces New International Tourism Outreach in Massachusetts

-

Governor Deval Patrick announced today that Massachusetts' tourism industry was increasing its international tourism outreach by partnering with Brand USA, a new federal marketing program that campaigns aggressively to bring more international tourists to the United States.

Governor Patrick made the announcement at the 25th Governor's Conference on Travel & Tourism, which was held at The Big E Eastern States Exposition in West Springfield.  Over 400 tourism leaders from around the state attended the conference.


Here is a video courtesy of WWLP- 22 News in Chicopee:



Massachusetts is targeting tourist markets in Canada, Germany, United Kingdom and Japan, as well as emerging tourist markets like China, India and Brazil, according to Betsy Wall, head of the Massachusetts Office of Travel & Tourism.

Brand USA will add 30% to whatever money Massachusetts spends, giving the state an added boost to attract international visitors, who tend to spend more per day, take longer vacations, and buy more souvernirs than domestic tourists, according to research by the US Commerce Department.

Brand USA is an outcome of the US Travel Promotion Act, which President Barack Obama signed into law in March 2010. 

Also attending the Governor's Conference on Travel & Tourism were Lt. Governor Tim Murray;  State Senator Eileen Donoghue and State Representative Sarah Peake, co-chairs of the Joint Committee on Tourism, Arts and Cultural Development; and Greg Bialecki, Secretary of Housing and Economic Development. 

For year round information on travel to Massachusetts, visit MassVacation.com.

Comments

Post a Comment

Popular posts from this blog

"Blazing the Trail" depicts early Irish filmmaking, showing on November 23 in Brookline

-
Image
The Boston Irish Film Festival is presenting a fresh new look at early Irish filmmaking with the presentation of Blazing the Trail: The Story of the Kalem Film Company in Ireland. The multimedia event takes place on Monday, November 23, 2009, at the historic Coolidge Corner Theater at 290 Harvard Street in Brookline, MA, from 7:00 to 9:00 p.m. The project was created by film scholar and director Peter Flynn, founder of the Boston Irish Film Festival , and produced by Dawn Morrissey. They will show a selection of rarely-seen films from the early 20th century, as well as several short films that put the historical film in retrospect and modern context. Live music will be interspersed between the films to create an old-time Nickelodeon atmosphere. Musicians are pianist Peter Freisinger and vocalists Victoria Hayes and Liz Hayes. There is also a chance to win free tickets to this premier event through the Boston Irish Tourism Association . Tickets to the show are $9.75 and are availa
Read more

General Edward L. Logan, Namesake of Boston's Logan International Airport

-
Image
General Edward L. Logan (1875-1939), namesake of Boston’s Logan International Airport , died on July 6 1939 from a sudden 'heart ailment.'  His brother, Reverend Leo J. Logan, presided over the funeral mass at the Gate of Heaven Church in South Boston, with tributes by leading politicians like Senator David I. Walsh , former Massachusetts Governor and Boston Mayor James M. Curley and former Mayor John F. Fitzgerald .  Logan is buried at the Calvary Cemetery in West Roxbury.  A first generation Irish-American, military leader, civic leader and municipal judge with family roots in Galway and South Boston,  Edward was the oldest of nine children of Lawrence and Catherine (O’Connor), according to Michael Cummings of Milton, an expert on the Logan Family. Edward’s father Lawrence immigrated to Boston from Ballygar, County Galway, in 1858, and became a successful businessman at a young age when he became president of the Boston Brewing Company in South Boston.  The family resided a
Read more

Damian McGinty, former Celtic Thunder Star, Performs in Hartford and Providence this Fall

-
Image
Damian McGinty , the young singing star from Derry, Northern Ireland who performed with Celtic Thunder , is returning to New England in October as part of a national tour with  Ethan Bortnick . They will be performing in Hartford, CT on October 5, followed by two shows in Providence, RI on October 12, 2014. Find details here. McGinty was part of the original Celtic Thunder ensemble for several years, and left the band in 2012 when he won a coveted spot on the television show Glee .  Since then he has embarked on a solo career that has taken him around the world.  In 2013 McGinty was Cultural Ambassador for his home city of Derry, Northern Ireland . Find year round details on Celtic and Irish cultural activities at IrishMassachusetts.com .
Read more