Tourism Ireland marks 10th Anniversary of Global Greening

Massachusetts State House, Boston

In 2010, Tourism Ireland came up with a brilliant marketing strategy to light up in green many of the world's most iconic landmarks and buildings.  It was a way to brand Ireland during St. Patrick's Day and to remind the world what Ireland has to offer.

This year, Ireland’s Global  Greening Initiative celebrates its 10th anniversary, and the program continues to expand, says Niall Gibbons, CEO of Tourism Ireland.

“I am delighted to see even more well-known attractions and landmark sites wishing to get involved and join our St Patrick’s celebrations. The success of our Global Greening initiative is due in no small part to the great work that has been carried out across the world by Irish people and the Diaspora.

Gibbons credits the support of Ireland’s embassy and consular network around the world, and the Irish Diaspora. More than 70 million people around the world claim an ancestral connection to the island of Ireland, according to reports.  
 
“People across the world instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight,” Gibbons says.  “Our St Patrick’s program will span Great Britain, Mainland Europe, North America, Australia, as well as emerging tourism markets such as Japan and the UAE. There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media – and that’s an invaluable boost at this time of year for our overall tourism marketing drive for 2020.”

See Tourism Ireland press release for list of places around the world that are part of Ireland's Global Greening Initiative.




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