Brack Tours Ireland Offers Exclusive Tour Discounts in 2024

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Note: As a special offer to BITA readers, Brack Tours is offering a $100 discount per person for any Exclusive Tour in 2024.  To take advantage of the offer, contact info@ bracktours.com and
use the discount code BRACKBITA2024 in your correspondence.

You’re ready to plan that dream trip to Ireland in 2024, to explore its majesty and magic, to discover places you’ve longed to see or to see again. In your dream journey, you could be driving up the stunning coast or dancing at a music festival. You could be taking a robust city excursion or a tasty culinary adventure. But whatever you do, you want to do it your way!

In fact, ‘Ireland Your Way’ is a guiding principle of Brack Tours, one of our favorite partners when it comes to offering Irish trips of a lifetime. ‘Ireland Your Way’ exemplifies Brack’s top shelf services, friendly and knowledgeable tour guides, distinctive itineraries, value for money and tons of fun memories to savor for years to come.

Brack Tours was started in 2010 by founder Peter Clarke, whose 35 years driving tour buses and giving guided tours gave him a special insight: that people travel to places, not just to go there, but to be there. Co-founder and Managing Director Nuala Devlin Saul, who lived in the Boston area for a decade before moving back home, brings a thorough appreciation and understanding of what American visitors are seeking when they plan a trip to Ireland.

Many of Brack Tours’ most loyal followers are from greater Boston and the New England states, and that clientele is steadily spreading to the Mid-Atlantic states and beyond.

It is easy to see why. With 80+ years of travel experience, Brack offers hand-crafted packages to suit individual needs, including group tours, chauffeur-driven trips and self-drive holidays, across the entire island of Ireland. The Brack Tour drivers, tour guides and local partners make these journeys intimate, engaging, fascinating and fun. To borrow from a favorite Brack Tours slogan, “We didn’t invent Ireland, We Just Made it Fun.”

The small but efficient team of experienced travel experts operates like a family, and perhaps that is why Brack Tours has so many repeat clients and referrals.

Check out the Trip Advisor link on Brack Tours home page to read traveler reviews from happy customers.

Another reason for Brack Tours’ popularity is its embrace of sustainable tourism, a growing trend that embraces a respectful and responsible way of enjoying Ireland in an environmentally sound way. Brack relies on family-run businesses, local food purveyors, and authentic destinations, ensuring that visitors appreciate the essence of Ireland, while leaving it intact for generations to come.

This story appeared in the winter 2024 issue of Travel + Culture Magazine.  It is also available on our website 

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